Private Brands

Private Brands is a supplier of personal protective equipment to industry around Australia, focusing on making the highest level of safety equipment accessible to anyone. Stocking brands including; Force360, Graphex®, Bata Industrials, TRu Workwear and Bool Workwear, Private Brands focuses on service and reliability ensuring next day delivery to majority of its distributors on both the eastern and western seaboard through its warehouse facilities in Western Sydney and Southern Perth.


TRu Workwear

TRu Workwear has over 50 years’ experience as a manufacturer and importer of premium quality workwear for the Australian Market. 

At TRu our mission is to provide the highest quality workwear, service and affordability for our valued customers. With a well-established supply chain and an intricate understanding of the Australia market we are well positioned to offer you the right products and service.

We uphold the belief that quality garments can only be produced from quality fabrics, and we set the specifications for our garments at the beginning of the manufacturing process. This includes control of the yarns used as well as specific spinning and dying methods, and it is with this control that we can achieve continuity in fabric weights, tear strength, colourfastness and a shrinkage rate below the required standard.

Our extensive range covers shirts, trousers, shorts, coveralls as well as jackets and rainwear allowing us to service your every workwear requirement.



Force360 is the new Force in protection, a designer and manufacturer of premium performance gloves, safety spectacles, disposable and hi-vis clothing, hearing protection, respiratory protection, head protection and hydration products. A bold brand that takes design and technology to a new level whilst ensuring all products conform to both Australian and European Standards.

The Force360 brands was developed to provide users with maximum protection without compromising comfort; a feat not seen before in the Australian marketplace.

The entire range is Designed to Protect, and as a company, we stand behind this statement and this is what sets us apart from our competitors. With an unwavering commitment to developing advanced, task specific solutions to fit our customers’ needs, our main focus is the wearer, as we strive to eliminate all injuries sustained in the workplace.

Our products are designed with three key components; protection, comfort and durability. The Force360 range is adaptable and continually evolves as we strive to push the boundaries in protection, that is our driving force and our commitment to you.

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